The Importance of High Quality Printing cannot be ignored. Your branding collateral is your chance at making the right first impression. Often customer/clients get their first impression before they ever get to meet you or your team. The quality of your branding helps you stand out from the crowd. It is important that you make the most out of your business opportunities and possibilities.
Tangible – Printed materials are physical items. These publications, brochures, posters and other types of printed collateral can stay in offices or homes for months or even years after they are received.
Credible. – There is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print media requires “real estate”. A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.
Print Establishes – Printed publications and other branded materials is an attractive way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition across multiple marketing channels.
Reach Your Target Market – The design, placement and quality of your company’s marketing collateral can help you reach your target market. By leveraging the data of demographics, you are able to strategically place your collateral in the right place at the right time, in front of the right audience.
Engaging – Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine.
More and more companies are taking their marketing efforts online, the old has become new again as print media becomes the new trend. Marketers have more information and data to make calculated decisions about content, consumption, consumers, and collateral types.
Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.
According to PrintIsBig.com, U.S. and worldwide industry statistics, U.S. advertisers spend on average $167 per person on direct mail to earn $2,095 worth of goods sold. That’s a 1,300% return on investment!