Letterpress

//Letterpress
Letterpress 2017-05-10T07:15:20+00:00

Action Printer’s Letterpress Expertise

Letterpress was invented in the 15th century and was the first reliable and widely used method of printing. A laborious but ultimately rewarding process, letterpress printing involves manually arranging words and designs before pressing them into high-quality paper.

Letterpress was later joined by modern lithographic printing, which is used more often when producing large volumes of print, such as newspapers, magazines and books. In recent years, letterpress has seen a resurgence in design circles, gaining popularity when printing simple designs and typographical pieces such as business cards, as a unique, textured variant to digital print.

So read on to find out more about letterpress, and at the end we have 5 top tips for you.

Letterpress is tactile

Letterpress is attractive to graphic designers for a number of reasons.

Letterpress is tactile

One of the main reasons is the tactile nature of the work produced using letterpress. These pieces feature a slightly embossed effect which makes the work more tangible and interesting.

To get the full effect, most printers will use a heavyweight, high-quality paper stock as well. This gives the work more value by not only adding to the cost to the designer, but also by making the design look and feel more expensive, with a traditional feel that is becoming increasingly popular in recent years.

It makes your work stand out

Feeling the pressure to put out work which has a unique slant to it?

Your work stand out

With so many designers and artists out there, and each having their own platform thanks to social networking sites and online stores, a designer looking to make an impact needs to find a Unique Selling Point (USP).

When it comes to buyers, they are looking at ‘why’ they should spend money on designs, and those selling their work need to find a USP which separates them from other designers.
Letterpress print could be your answer.

It's ideal for custom items

So much of what consumers buy is mass-produced by printing companies

It's ideal for custom items

Regardless of the price, a custom item seems better thought-out and more personal to the individual receiving it, than something that has been run off in a factory as one of thousands.

As gifts, custom items make the giver seem more thoughtful, having given something that relates directly to the recipient, even if the giver has only had to tell the designer the name or details of the recipient.

It feels more 'real'

People feel that something printed using letterpress is more 'real' than lithographic printing.

It feels more 'real'

Letterpress creates a more solid piece of work which customers can tell a lot of work and time has gone into.

When people are spending money on designs they want to feel that they are buying something that is worth their money. It is worth bearing in mind that newer letterpress machines use polymer plates, but this should not undermine the value of the work produced and will still impress the potential buyer.

Action Printers Letterpress Design Tips

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.