Digital Printing

//Digital Printing
Digital Printing 2017-05-10T07:15:20+00:00

Action Printer’s Digital Printing Expertise

The unique capabilities and improved quality level of digital printing have made this process an important tool for direct mail marketers. While offset lithography remains the predominate process for high volume commercial printing, digital printing technology offers some distinct advantages. Understanding these advantages is important for advertisers looking to maximize the return from their printing dollars.

Digital printing doesn’t use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need.

While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution is digital printing.

So read on to find out more about Digital Printing, and at the end we have 5 top tips for you.

variable data

Savvy direct marketers know that a printed piece that is personalized for each recipient is more effective in getting the prospect’s attention

variable data

Savvy direct marketers know that a printed piece that is personalized for each recipient is more effective in getting the prospect’s attention. When you want to have each brochure or letter begin with an individual’s name (“Dear Mr. Jones…”) and within the copy mention more personal information (“your 2010 Buick’s collision insurance…”) digital printing is the only practical choice. It allows easy inclusion of such variable data within the headlines and/or text of each printed piece.

Short Runs

Lower per copy costs for short run printing

Short Runs

Lower per copy costs for short run printing. If your press run ranges from a handful to several thousand, digital printing is almost always the most cost effective process. Start up costs for digital printing are minimal while the start up costs for plates and press makeready associated with offset litho printing make its short runs more costly per copy. When press runs are longer, offset printing is less expensive. The longer the run, the less expensive it becomes.

Fast Turn Around

Quick turnaround is another plus for digital printing.

Quick turnaround

is another plus for digital printing. If you can supply output ready files to your print supplier, digital products can be output without any further processing. Ink drying time is never a problem, because the images are dry coming out of the press, ready for cutting, folding or any other bindery operations.

Print-on Demand

If you are advertising products which have frequent specification changes

Print-on Demand

If you are advertising products which have frequent specification changes, you probably will want to avoid maintaining a large inventory of sales brochures or catalogs. Digital printing allows the advertiser to make inexpensive reruns with up-to- date specifications and photographs. Short digital runs to accomodate immediate needs can be produced at reasonable prices. (Print-On Demand).A knowledgable printing supplier can help you decide when short digital runs are more cost effective than longer offset litho.

Action Printers Digital Printing Design Tips

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.